If you have a teen or tween, then you are likely aware of YouTubers Zoella, Alfie, Louise, Jack and many others. The popularity of YouTube channels may be a bit of a mystery to some parents, and at times, a bit of a worry. What channel are they watching, who are these young video stars, and how are YouTubers influencing our kids?
An even bigger mystery is why kids want to watch YouTubers live on stage. What do they DO for two hours? Why would kids want to see them, and is it worth taking them? We went along to one such event to get some answers to these and other questions. The LouiseLive show in Edinburgh with Louise Pentland aka Sprinkle of Glitter.